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Unless we are serving the world and showing forth God’s love for the people in it, then the message of the gospel will simply be discredited through our own hypocrisy. There are two aspects to this: firstly, the way we treat people and regard them, and secondly, what we actually do for them. The fact of unbelievers being made in the image of God is fully explored and the implications made clear, and Beresford warns against the danger of seeing people as merely souls to be saved and mere salvation fodder. The uniqueness and dignity of every individual as created in the image of God must be respected and preserved. Practical examples of service to unbelievers are given, and the part churches ought to play in regards to social issues is covered.